marketingquestions

marketingquestions - 25 MARKETING QUESTIONS YOU MUST ANSWER...

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Brought to you in association with 25 MARKETING QUESTIONS YOU MUST ANSWER (Before You start selling anything)
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Brought to you in association with Objective To explain specifically how you will enter the market, obtain a niche, maintain a market share, and achieve the stated financial projections.
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Brought to you in association with What is the Sales Appeal of Your Product/Service? What is special or unique about it? What is your USP ?
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Brought to you in association with How Will You Attract and Maintain Your Market? How will you expand it? Over what period of time?
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Brought to you in association with What Are Your Marketing Priorities Among Segments and Applications?
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Brought to you in association with How Will You Identify Prospective Customers?
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Brought to you in association with How Will You Reach the Decision Makers?
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Brought to you in association with How Will You Decide Whom to Contact? In what order?
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Brought to you in association with What Level of Selling Effort Will You Implement? Why is this the best approach?
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Brought to you in association with What Level of Selling Effort Will You Implement? How many salespeople? In-house staff or manufacturers’ representatives? How much direct mail and brochure distribution? How many trade shows? Which ones?
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Brought to you in association with What Advertising/Promotion Media Will You Use. Radio Newspaper Trade Journals Magazines Television Exhibitions Direct Mail Email Web
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Brought to you in association with What Are Your Efficiency Ratios and Conversion Rates? How many calls are made per demonstration?
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Brought to you in association with How many demonstrations per sale? How much direct mail and expected response rate? How many other media ads and expected response rate? What Are Your Efficiency Ratios and Conversion Rates?
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Brought to you in association with How Long Will the Activities Above Take?
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Brought to you in association with What Will Each Customer’s Average Order Size Be? What kind of repeat orders can you expect?
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What Are the Quotas and Sales Productivity of Each Salesperson? What is the commission structure?
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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marketingquestions - 25 MARKETING QUESTIONS YOU MUST ANSWER...

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