intmarketingcomms

intmarketingcomms - Integrated Marketing Communications...

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Brought to you in association with Integrated Marketing Communications
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Brought to you in association with What is IMC? A new buzzword? A new pitch for clients? A new spin on the same old plan? OR: A whole new approach that involves all aspects of a company’s business?
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Brought to you in association with Brief history B-to-b agencies have traditionally been doing more IMC-oriented efforts than consumer. IMC is an evolutionary step in b-to-b marketing New tools are fueling interest in IMC as marketers realize they are just that: tools
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Brought to you in association with How widespread is IMC? According to our OutFront study: 57.5% of companies DO NOT have an IMC program Of the 39.1% that do, the leading companies are computer companies 82.1% of computer software companies say they have an IMC program in place
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Brought to you in association with How widespread is IMC? In the manufacturing sector: 29.2% of all companies in this area have an IMC program The category with the lowest IMC penetration is Highest is computer hardware at 60.2%, followed by instrument & related products, 59.4%
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Brought to you in association with What are marketers spending? In Business Marketing’s OutFront survey, we found that: B-to-b marcomm spending: $73 billion Overall spending was up 14.5% Online spending grew 143% On average, companies devoted 1.2% of total annual sales to b-to-b marcomm
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Brought to you in association with Breaking it down Advertising: $17.7B Sales Promo. : $13.6B Trade shows: $12.6B Sales force management: $8B* *excludes compensation & commission Direct mktg.: $5.7B Online: $4.2B Market rsrch.: $3B Premiums/incentives: $2.7B
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intmarketingcomms - Integrated Marketing Communications...

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