goldenrulesofmarketing

goldenrulesofmarketing - The Golden Rules of Marketing By...

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Brought to you in association with The Golden Rules of Marketing – By Small Business Resource Ltd
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Brought to you in association with 1. What is Marketing? An integrated set of strategies for selling products and services or ideas.
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Brought to you in association with 2. What is Marketing? Most people think that Marketing is a tool, but for governments and not-for-profit it is a way of thinking. It goes beyond selling, advertising. It is a mindset which puts the customer first and ensures that the organization's philosophy is “without customers there is no organization .”
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Brought to you in association with 3. What Marketing does? Opportunity for long-term planning, promise of a positive and productive relationship with the clientele. Analyses client needs. Determines how the resulting product will be packaged, promoted and distributed.
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Brought to you in association with Historical Associated with world of business Often lack strategy Low priority 4. Perceptions of Marketing Present Strategic Essential Long-term Communication-based Client-driven
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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goldenrulesofmarketing - The Golden Rules of Marketing By...

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