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futureim - The Future of Interactive Marketing By Small...

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Brought to you in association with The Future of Interactive Marketing – By Small Business Resource Ltd
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Brought to you in association with On Predictions “It’s hard to make predictions, especially about the future.” Yogi Berra
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Brought to you in association with Interactive Marketing “The promise of the interactive paradigm lies it its ability to put a more human face on marketplace exchanges without losing the scale economies of mass marketing.”
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Brought to you in association with Why is the World Wide Web simultaneously the most global and the most local medium ever developed? What implications does this have for the future of Internet marketing? Interactive Marketing
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Brought to you in association with Internet Marketing “Access to the Web remains an issue, the quality of most interactive content is poor, and more people shop at Marks & Spencer in a given week than have ever surfed the Web.”
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Brought to you in association with “Accept the fact that every company will have a Web site. But don’t assume this site is going to be a key marketing venue. A corporate Web site is an obvious place to provide brochures, annual reports, all kinds of useful information. If consumers can easily find their way to the information they desire, the web site is successful.” Internet Marketing
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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futureim - The Future of Interactive Marketing By Small...

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