embeddedmarketingstrategies

- An Embedded Internet Strategy By Small Business Resource Brought to you in association with The Internet will dramatically impact channel

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Brought to you in association with An Embedded Internet Strategy – By Small Business Resource
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Brought to you in association with The Internet will dramatically impact channel management Marketing channel Sales channel Service channel The Web as a… On-line adverstising On-line retail sales On-line traders Source: Forrester Research; Jupiter Communications
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Brought to you in association with 98% 85% 47% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Large Medium Small % of companies expected to conduct on-line business in 2002 Nearly all companies will make use of the Internet
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Brought to you in association with But Internet strategies will vary Pure Internet strategies receive the most press While “embedded” Internet strategies are more prevalent
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Brought to you in association with In a pure Internet strategy all customer-related activities are driven to the Web
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Brought to you in association with In embedded strategy Web and traditional channels perform complementary functions
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Brought to you in association with Company Example Role of Internet Channel Role of Traditional Channels Furniture.com customized product information “virtual” showrooms call center reps smooth orders, negotiate prices, follow-up with new products customized investment information cheap trading convenient service transactions branch-based brokers offer financial and investment advice
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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- An Embedded Internet Strategy By Small Business Resource Brought to you in association with The Internet will dramatically impact channel

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