craftingamarketingplan

craftingamarketingplan - Crafting a Marketing Plan By Small...

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Brought to you in association with Crafting a Marketing Plan – By Small Business Resource Ltd
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Brought to you in association with Why develop a plan? Provides a sense of purpose and direction Guide to implementation and control
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Brought to you in association with A Marketing-oriented planning can help the entire organization achieve its goals Why develop a plan?
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Brought to you in association with Step 1: Situation Analysis Step 2: Objectives Step 3: Budgeting Step 4: Strategies and Tactics Step 5: Coordination Step 6: Measure Effectiveness Step 7: Evaluation The Marketing Plan
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Brought to you in association with Situation Analysis Cultural and social influences, individual differences, decision processes Definition and identification of target groups Segmentation and Positioning Competition S.W.O.T. 4 P's
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Brought to you in association with Set Your Objectives Objectives should be SMART : S pecific M easurable A ttainable R ealistic T ime limited
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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craftingamarketingplan - Crafting a Marketing Plan By Small...

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