b2bincentivemarketing

b2bincentivemarketing - Business-to-Business Incentive...

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Brought to you in association with Business-to-Business Incentive Marketing – By Small Business Resource
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Brought to you in association with What’s in this presentation What’s required in setting up an incentive program Pit falls to look out for
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Brought to you in association with Why use incentives ? External programs: Improve sales Increase market share Reduce turnover Increase loyalty Internal programs: Raise productivity Lift morale Foster teamwork Improve work habits Ensure safety Decrease absenteeism
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Brought to you in association with Incentive target groups Incentives can influence people at every level of your organization and distribution channel: dealers, distributors, resellers salespeople clerical workers plant workers middle managers administrative staff
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Brought to you in association with 8 Steps to planning your incentive program 1. Define your objectives 2. Plot your strategy 3. Build your budget 4. Devise a measurement system 5. Choose the awards 6. Spread the word 7. Run the program 8. Evaluate your results
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Brought to you in association with 1. Define your objectives Preliminary research:
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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b2bincentivemarketing - Business-to-Business Incentive...

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