HNC_course_06_estrategies

HNC_course_06_estrategies - Lesson 6 E-STRATEGIES AND PLANS...

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Lesson 6 E-STRATEGIES AND PLANS
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What is a Small Business Entrepreneur? Entrepreneur n. a business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.com
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SESSION OBJECTIVES MATCHING COMPETENCE TO OPPORTUNITY RESOURCE BASED PLANNING MATRIX COMPETENCE SELECTION E-COMMERCE PLAN CONSTRUCTION
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DAY PROPOSED USING CAPABILITY AS SOURCE OF COMPETITIVE ADVANTAGE MORGAN AND HUNT TABLED RESOURCE- ADVANTAGE THEORY OF COMPETITION VARIATION IN COMPETENCE RESULTS IN DIFFERENT ROUTES TO COMPETING DISTINCTIVENESS BASED ON HOW COMPETENCIES USED TO SUPPORT DIFFERENT POSITIONINGS
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FIGURE 6:1 A RESOURCE-BASED APPROACH TO E-COMMERCE PLANNING
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DIMENSIONS OF: RELATIVE RESOURCE COSTS (COSTS LOWER OR HIGHER THAN COMPETITION) PERCEIVED VALUE TO CUSTOMER ASSESS FACTORS INFLUENCING CUSTOMER VALUE; EXAMPLES: PRODUCT PERFORMANCE RANGE OF BENEFITS LEVEL OF SERVICE PRICE INFORMATION AVAILABILITY
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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HNC_course_06_estrategies - Lesson 6 E-STRATEGIES AND PLANS...

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