j.Promotions Decisons 10

j.Promotions Decisons 10 - Promotions Decisions Elements in...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Promotions Decisions Elements in the communication process Promotions mix The promotions message Executions style Media choice? Promotional objectives
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Media Message Sender Encoding Response Feedback Noise Decoding Receiver Elements in the Communication Process
Background image of page 2
Sender - party sending the message Encoding - message in symbolic form Message - word, pictures and symbols that the sender transmits Media - the communication channel e.g radio Decoding - receiver assigns meaning to symbols encoded by the sender
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Response - reaction of the receiver after being exposed to the to the message Feedback - the part of the receiver’s response after being communicated to the sender Noise - unplanned static or distortion during the communication process e.g. competitor action (Creature Comforts?)
Background image of page 4
Promotions Mix Personal selling Telemarketing Direct mail Trade fairs and exhibitions Commercial television Newspapers and magazines Radio Cinema Point of sale displays Packaging
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Promotional Message Grab ATTENTION Excite INTEREST Create DESIRE Prompt ACTION AIDA
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 11

j.Promotions Decisons 10 - Promotions Decisions Elements in...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online