MIT21W_789S11_class2

MIT21W_789S11_class2 - AFFINITY ANALYSIS ANDROID/IPHONE...

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Unformatted text preview: AFFINITY ANALYSIS ANDROID/IPHONE BASICS 21W.789 CLASS 2 Data Analysis ¡ Qualitative methods generate a LOT of data ¡ Quantitative analysis can sometimes be performed on logging or ESM data ¡ Most data very descriptive in nature ¡ Analysis used to build models of use and inspire new ideas Flow Models ¡ Developed in Contextual Design by Beyer and Holtzblatt ¡ Builds model of how information, physical objects flow through the environment and between people ¡ By looking through data, or collecting directly in-situ helps understand bottlenecks, smooth-points in interaction Examples: Non-Live-In Live-In Significant Significant Other Other Music Potential Love Interest Information Flow Diagram Roommate riend-of-a-Friend Discussion about the Acquaintances music itself Recommendations (Regular) Concert information Identification of music Personal history dissemination Learning about the RWKHU¶V¡PXVLF¡FROOHFWLRQ Introduce to new music 2 or more = broken line 7 or more = solid line Symmetrical relations are assumed except in parent- child relationships Acquaintances Shared Interest) Current Friend (Close) Current Friend (Not So Close) Parents Siblings Other Extended Family Co-Worker (Friend) Co-Worker Old Friend (Still In Touch) (Non-Friend) Physical Flow Model (JR¶V¡+RPH 2WKHU¡3HRSOH¶V¡+RPHV Internet Sharing, Purchasing, Downloading Ship Car Use Car Transport Mobile Use Mobile Transport Record Store Work Legend: Flow union Complete Intersection Majority Intersection Broken lines indicate missing transport information F ( Images © Motorola. All rights reserved. This content is excluded from our Creative Commons license. For more information, see http://ocw.mit.edu/fairuse . Grounded Theory/Affinity Diagrams ¡ A tool used to organize large amounts of qualitative data into logical and linked categories based on recognizable relationships. ¡ Helps to generate holistic explanations of interrelated phenomena. ¡ Provides the foundation of inductive explanations. ¡ Accommodates brainstorming for solutions to problems. ¡ What it does *not* do: ¡ Test hypotheses ¡ Prove/disprove theories Thanks to Crysta Metcalf, Motorola for slides on Grounded Theory What an affinity looks like Where the Affinity Method Comes From ¡ Japanese Anthropologist Jiro Kawakita (KJ Method) ² &ULVLV¢RI¢PHWKRG£¢VWDQGDUG¢ILHOG¢WHFKQLTXHV¢ZHUHQ·W¢ZRUNLQJ ² Rejects the imposition of preconceived ideas and hypotheses ² ,QGXFWLYH¢PHWKRG¢IRU¢WKH¢´KROLVWLF¢LQWHJUDWLRQ¢RI¢TXDOLWDWLYH¢ GDWDµ¢¤H[DPLQLQJ¢LQWHUUHODWLRQVKLSV¢EHWZHHQ¢SKHQRPHQD¥ ² Used the method for technological innovation! (ropelines and pipelines for the Nepalese Sikha Valley villagers) ¡ Hugh Beyer and Karen Holtzblatt ² Psychologist and anthropologist ² Adapted the affinity from the KJ method being taught currently ² Different, as well, from the original KJ method ² Popularized the affinity method in the design and HCI community in the U.S. Steps in the Basic Method ¡ Qualitative Fieldwork and Data Collection...
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This note was uploaded on 01/16/2012 for the course WRITING 21w.789 taught by Professor Edwardbarrett during the Spring '11 term at MIT.

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MIT21W_789S11_class2 - AFFINITY ANALYSIS ANDROID/IPHONE...

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