MIT21W_789S11_class9

MIT21W_789S11_class9 - DISTRIBUTION COMMERCIALIZATION...

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Unformatted text preview: DISTRIBUTION / COMMERCIALIZATION 21w.789 Topics Research labs: from publishing to product (Andy) Old distribution means Current State of App Stores Scalability / Cloud Computing Instrumentation Public Betas Ethics Reliability of data Research Labs Today… Andy Aftelak Director of Research, Motorola Mobility Distributing a mobile app - 2005 Official way = Carrier Portals Small number of (J2ME or BREW) applications available for download from the phone Mostly games Also apps like Shazam Usually a large revenue share with carrier Small number of apps got approved Alternate distribution means - 2005 Posting JAD/JAR on a website Apps not signed by carriers Limits APIs that can be used No Cell ID, no images larger than VGA on most handsets Users must find apps on websites and download Sometimes complicated install process on phone Successful examples: GMail, Google Maps for Mobile Moderately successful examples: Radar, ZoneTag Distribution Today App Stores Ad Hoc Compiled application delivered as a download or file transfer to phone Android .apk file, Apple .app file + MobileProvisioning file Phones need to enable the download of non-market apps Debug Builds Loaded directly from developer computer Phones must have a debug mode turned on (Android) or special certificate installed (Apple) App Stores today One per Mobile OS Controller by OS maker (new Amazon Android market) Large (100s of thousands of apps, millions of users) Variable submission process/oversight by OS maker Free or 30% cut to OS maker Apple App Store Largest (as of 20 Oct 2010) 300,000+ apps 7B downloads Apps must be reviewed and approved by Apple Must enter NDA with Apple All communication with them is under NDA including terms of rejection One week to 9 month process each time app is updated $99/year fee and 70/30 revenue split Google Marketplace 156,000 apps 2B downloads Any app that‟s submitted gets instantly published to store Google can remove malicious apps $25 one time fee to publish apps 70/30 revenue split Cydia App store for Jailbroken iPhones Largely contains content forbidden by apple (Themes, ringtones, etc.) Only 2541 apps (non theme/ringtone) (McMillan „11) Apple App Store vs. Cydia Game distributed by McMillan et al Less populated store gives more exposure over time Other Stores App World (Blackberry) 9800 apps, 250M downloads App Catalog (HP Palm) 5000 apps, 2.6M downloads Windows Marketplace (WM7) 1300 apps Amazon App Store 2ndary market for Android Does not work on AT&T phones (restrict APK files not signed by Google) Ad Hoc deployments On Android, just post an APK file on the web and send out a link Will not work with phones on AT&T (block non-market apps) No limit on install base...
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MIT21W_789S11_class9 - DISTRIBUTION COMMERCIALIZATION...

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