Unformatted text preview: • Commonality Good Use of Ethos: • Control the audience's perception of your motivation • Use concise and well organized phrases • Do not compound mistakes in delivery • Create identification/connections • Mental disposition (presence, tone, etc.) should elicit credibility Pathos : • What sentiments can you draw on that allow you to use the audience's emotional disposition to aid in persuasion? • Example: people want to buy products that buy them into a specific lifestyle • How does the audience feel about the topic? • How can you evoke the emotions you want from the audience? • Implicit connection • Intrinsic sympathetic connections • Use of negative connections: fear, anxiety, or threats...
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- Fall '08