9-20 - Commonality Good Use of Ethos: Control the...

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9/20 Tuesday, October 04, 2011 3:33 PM Being Persuasive:   Proofs and Persuasion Proofs: the means by which we might sway an audience - to persuade them why they should change their actions or opinions   Ethos: proofs about the character or credibility of the speaker   This emerges in the speech, it is created Pathos : proofs that draw on emotion   Express their own emotions   Connect with passions of the audience Logos : proofs that draw on reason 5 Basic Keys of Ethos Solicit the audience's trust by how you interact with them   Project an ethical demeanor   Seem pragmatic or at least oriented towards an achievable goal   Gain credibility by seeming knowledgeable   Seem to have control of the speaking situation by the way you deliver the speech Aristotle's Vision of Ethos: Good will for the audience
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Unformatted text preview: Commonality Good Use of Ethos: Control the audience's perception of your motivation Use concise and well organized phrases Do not compound mistakes in delivery Create identification/connections Mental disposition (presence, tone, etc.) should elicit credibility Pathos : What sentiments can you draw on that allow you to use the audience's emotional disposition to aid in persuasion? Example: people want to buy products that buy them into a specific lifestyle How does the audience feel about the topic? How can you evoke the emotions you want from the audience? Implicit connection Intrinsic sympathetic connections Use of negative connections: fear, anxiety, or threats...
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This note was uploaded on 01/16/2012 for the course COMM 113 taught by Professor Montomerie during the Fall '08 term at UNC.

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