{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

9-20 - • Commonality Good Use of Ethos • Control the...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
9/20 Tuesday, October 04, 2011 3:33 PM Being Persuasive:   Proofs and Persuasion Proofs: the means by which we might sway an audience - to persuade them why they should change their actions or opinions   Ethos: proofs about the character or credibility of the speaker   This emerges in the speech, it is created Pathos : proofs that draw on emotion   Express their own emotions   Connect with passions of the audience Logos : proofs that draw on reason 5 Basic Keys of Ethos Solicit the audience's trust by how you interact with them   Project an ethical demeanor   Seem pragmatic or at least oriented towards an achievable goal   Gain credibility by seeming knowledgeable   Seem to have control of the speaking situation by the way you deliver the speech Aristotle's Vision of Ethos: Good will for the audience
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Commonality Good Use of Ethos: • Control the audience's perception of your motivation • Use concise and well organized phrases • Do not compound mistakes in delivery • Create identification/connections • Mental disposition (presence, tone, etc.) should elicit credibility Pathos : • What sentiments can you draw on that allow you to use the audience's emotional disposition to aid in persuasion? • Example: people want to buy products that buy them into a specific lifestyle • How does the audience feel about the topic? • How can you evoke the emotions you want from the audience? • Implicit connection • Intrinsic sympathetic connections • Use of negative connections: fear, anxiety, or threats...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online