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Unformatted text preview: Commonality Good Use of Ethos: Control the audience's perception of your motivation Use concise and well organized phrases Do not compound mistakes in delivery Create identification/connections Mental disposition (presence, tone, etc.) should elicit credibility Pathos : What sentiments can you draw on that allow you to use the audience's emotional disposition to aid in persuasion? Example: people want to buy products that buy them into a specific lifestyle How does the audience feel about the topic? How can you evoke the emotions you want from the audience? Implicit connection Intrinsic sympathetic connections Use of negative connections: fear, anxiety, or threats...
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This note was uploaded on 01/16/2012 for the course COMM 113 taught by Professor Montomerie during the Fall '08 term at UNC.
- Fall '08