BSBMKG510 Plan e marketing communications_Assessment.pdf -...

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BSBMKG510 Plan e-marketing communications Student Name: Aleix Castro Marin Student ID: CSF180335 Assessment Type: Other: Assessor’s Name: Assessment Outcome: (S/NYS) Student Declaration: By submitting this assessment via Moodle, I declare that this is my own work and had not been copied or plagiarised from any other source. Please refer to the Student Handbook for more information. Assessment Conditions: Each assessment criteria is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve a ‘Satisfactory’ Assessment Outcome for the entire assessment when all assessment Criteria listed below are ‘Satisfactory’. A student who is assessed as ‘Not Yet Satisfactory’ is eligible for re-assessment with their trainer. All assessment answers must be typed, include this assessment cover sheet and uploaded in ‘WORD’ version to moodle. Assessment Criteria Element Performance Criteria S/NYS 1. Prepare electronic marketing strategy or plan 1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation s strategy, direction and values 1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation s existing business or marketing plan, and is consistent with organisational and budgetary requirements 1.3 Develop a value proposition for e-marketing strategy or plan 1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan 1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives 1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies 1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements 2. Prepare and evaluate website marketing strategy 2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required 2.2 Establish strategies for evaluation of website as a marketing tool BSBMKG510 Plan e-marketing communications Assessment 1 Marketing V2, Last updated on 7/06/2019
BSBMKG510 Plan e-marketing communications 2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required 2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation 2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan 2.6 Integrate website marketing strategy into overall e-marketing strategy 2.7 Evaluate effectiveness of website marketing strategy Feedback BSBMKG510 Plan e-marketing communications Assessment 1 Marketing V2, Last updated on 7/06/2019
BSBMKG510 Plan e-marketing communications ASSESSMENT ACTIVITY: E-MARKETING STRATEGY/PLAN INSTRUCTIONS:

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