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MarketingPerspectivesFST 650

MarketingPerspectivesFST 650 - Food Science Technology FST...

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Food Science & Technology - FST 650 OBJECTIVES - MARKETING PERSPECTIVES MODULE To learn the four P’s of Marketing To understand how technology people contribute to the marketing mix To understand the need for technical support of advertising claims
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Food Science & Technology - FST 650 MARKETING DEFINED Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to organizational and household users at a profit in a competitive environment
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Food Science & Technology - FST 650 SELLING is getting rid of what you’ve got
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Food Science & Technology - FST 650 MARKETING is having what you can get rid of
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Food Science & Technology - FST 650 HISTORY OF THE MARKETING APPROACH
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Food Science & Technology - FST 650 THE FOUR P’s of MARKETING PRODUCT PLACE PRICE PROMOTION
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Food Science & Technology - FST 650 THE MARKETING MIX PRODUCT Performance Package What are the product attributes that make consumers want this product? Remember TCNVV.
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