MarketingPerspectivesFST 650

MarketingPerspectivesFST 650 - Food Science &...

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Unformatted text preview: Food Science & Technology - FST 650 OBJECTIVES - MARKETING PERSPECTIVES MODULE To learn the four Ps of Marketing To understand how technology people contribute to the marketing mix To understand the need for technical support of advertising claims Food Science & Technology - FST 650 MARKETING DEFINED Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to organizational and household users at a profit in a competitive environment Food Science & Technology - FST 650 SELLING is getting rid of what youve got Food Science & Technology - FST 650 MARKETING is having what you can get rid of Food Science & Technology - FST 650 HISTORY OF THE MARKETING APPROACH Food Science & Technology - FST 650 THE FOUR Ps of MARKETING PRODUCT PLACE PRICE PROMOTION Food Science & Technology - FST 650 THE MARKETING MIX PRODUCT Performance Package What are the product attributes that make consumers want this product? Remember TCNVV. Food Science & Technology - FST 650...
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This note was uploaded on 01/16/2012 for the course FST 650 taught by Professor Staff during the Spring '11 term at Ohio State.

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MarketingPerspectivesFST 650 - Food Science &...

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