Product_Attributes Hollis

Product_Attributes Hollis - A joint venture between...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Copyright 2004 The U&I Group and It! Ventures, LLC Product Attributes The Impact of Consumer Choice A joint venture between Moskowitz Jacobs, Inc. and The Understanding & Insight Group
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Copyright 2004 The U&I Group and It! Ventures, LLC Product Attributes Product - A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. Product Attributes - The characteristics by which products are identified and differentiated. Product attributes usually comprise features, functions, benefits, and uses. American Marketing Association
Background image of page 2
3 Copyright 2004 The U&I Group and It! Ventures, LLC Goal What is the Impact of Product Attributes on Consumers and Foods? Trends - How High? What is rate limiting behavior? Trends - How Wide? What is trade off behavior What levers can you pull? Fundamental consumer behavior/ brand impact/ product impact/ emotion impact Mindset behavior Are there common behaviors that can be leveraged? Application With examples
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 It! Studies Crave It! Understanding highly desirable foods and beverages Drink It! Complete beverage understanding Buy It! Understanding the shopping experience Healthy You! Attributes of healthy foods Protect It! Understanding forms of insurance and their properties Give It! Understanding charitable gift giving behaviors mine. Understanding indulgent purchases Deal With It! Understanding anxiety producing situations It!s Convenient Understanding the on-the-go experience Finance It! Understanding financial choices Clean It! Understanding aroma impacts on cleaning Play It! Understanding all forms of gaming and fun
Background image of page 4
5 Copyright 2004 The U&I Group and It! Ventures, LLC Impact of Economics & Trends
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6 Copyright 2004 The U&I Group and It! Ventures, LLC We have entered into a Demand Driven Economy. We are No Longer in a Supply Driven Economy…We have to learn how the rules have changed. Rick Kash, Cambridge Group Dec 9, 2003 The pressure for change Competition from low cost economies — using new technologies, skilled people and mobile capital. Innovative products, processes and services — spreading rapidly across the globe or down the street. Electronic commerce — radically changing the way business meets customers' demands. Science and knowledge underpinning the new technologies .
Background image of page 6
7 Copyright 2004 The U&I Group and It! Ventures, LLC What are the New Rules for a Demand Economy? How High? What is rate limiting behavior? How Wide? What is trade off behavior
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
8 Rate Limiting Behavior
Background image of page 8
9 Copyright 2004 The U&I Group and It! Ventures, LLC What is Rate Limiting Behavior?
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 33

Product_Attributes Hollis - A joint venture between...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online