rollout - Rollout Launching a New Product Rollout When are...

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Rollout Launching a New Product
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Rollout When are you ready? Test market results are positive and say GO! Focus on consumers/customers? Geographic regions selected for initial launch of new products vs. national rollout? Demographic and seasonal factors for rollout considered?
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Rollout When are you ready? Advertising and promotional strategies –in place, taking into account competition and consumer response in test markets- roll of advertising agencies or in-house groups. Pricing strategy for product vs. competition? Manufacturing process yields products meeting consumer acceptance, quality, safety, shelf life, cost, and regulatory requirements.
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new product? Retail only. Food service only (HRI- hotels, restaurants, vending, air lines, institutions (schools, hospitals, care centers, government agencies (military. penal institutions). Retail and food service.
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rollout - Rollout Launching a New Product Rollout When are...

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