Unformatted text preview: value me as a new customer, they even followed up me with exclusive coupons in emails. I liked when they put the email subject as “Shhhhhhhhhhhh, don’t tell others. “ It makes me feel special, and it is especially for me. This experience can be closely tied with corporate strategies. A company can outperform rivals only if it can establish a difference that it can preserve. I think WhatSheBuys.com performs similar online shopping activities better than rivals perform them. Its customer service made me definitely a long-term customer or as least it makes me or attracts to come back and shop at their website. Their strategic customer service meets customers’ needs or even customers’ potential concerns. It makes me feel valuable and respectful even as a regular customer. The essence of strategic positioning can be based on customers’ needs, customers’ accessibility, or variety of a company’s products or services....
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This note was uploaded on 01/16/2012 for the course BUSMGT 498 taught by Professor Herdon during the Winter '12 term at BYU.
- Winter '12