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chapter5studentfile - MKTG 2201- INTRODUCTION TO MARKETING...

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MKTG 2201- INTRODUCTION TO MARKETING Quiz for Chapter 5 Qi Sun
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Chapter 5: Consumer Behavior: How and Why We Buy 1. The three main categories of influences that affect the consumer decision-making process are ____b____.    a. physical, emotional, and behavioral    b. internal, situational, and social        c. environmental, familial, and sociocultural    d. sociocultural, behavioral, and personal    e. environmental, personal, and sociocultural   2. The lowest level of needs on Maslow's hierarchy of needs is ____c____.   a. safety needs    b. ego needs    c. physiological needs        d. self-actualization needs    e. belongingness needs    3. A person's attitude has three components. They are ____a____.    a. affect, cognition, and behavior        b. psychological, physiological, and situational    c. situation, emotion, and environment    d. cognitive, operant, and situation    e. strategic tactic, and operational    4. A ____b____ is a pattern of living that determines how people choose to spend their time, money, and  energy and reflects their values, tastes, and preferences.    a. family life cycle    b. lifestyle        c. personality    d. motivation    e. self-concept    5. ____d____ categorize(s) consumers according to similarities in their activities, interests, and opinions.    a. Demographics    b. Sociocultural factors    c. Cultural cohorts    d. Psychographics        6. When two people watch the same television programming, one of them often will notice an ad for a specific  product while the other will be oblivious to the ad. ____c____ can be used to explain why this happens.    a. Subliminal advertising    b. A behavioral influence    c. Perceptual selection        d. Segment selectivity    e. The hierarchy of needs   
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7. Several years ago, when the California raisin growers faced a surplus of raisins, they realized the problem  resulted from consumers' evaluation of raisins as boring. To change consumers' ____d____ raisins, the  California Raisin Advisory Board created the dancing raisins.    a. motivation for    b. self-concept of    c. personality profiles of    d. attitude toward        e. selective perception of    8. There is a nationwide trend in the United States that calls for the rediscovering of the flavor of regional 
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chapter5studentfile - MKTG 2201- INTRODUCTION TO MARKETING...

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