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Chapter8studentfil - MKTG 2201- INTRODUCTION TO MARKETING...

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MKTG 2201- INTRODUCTION TO MARKETING Quiz for Chapter 8 Qi Sun
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Chapter 8: Create The Product 1. The ____b____ for a guest paying for a night's stay at a hotel is rest and sleep. a. generic product b. core product c. value-deliverable product d. augmented product e. customized benefit 2. The ____a____ for a guest paying for a night's stay at a hotel is a bed, bathroom, towels, dresser, light, and closet. a. actual product b. core product c. value-deliverable product d. customized benefit e. augmented product 3. A ____d____ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort. a. specialty product b. homogeneous product c. shopping product d. convenience product e. generic product 4. A ___c_____ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality. a. specialty product b. homogeneous product c. shopping product d. convenience product e. generic product 5. Which of the following products would most consumers classify as a shopping product? ___b__ a. a subscription to a the Wall Street Journal b. a doctor's visit to check your children's vision c. a box of adhesive bandages d. a can of spinach e. a flea collar 6. In the business market, wheat, coal, and bauxite (used to make aluminum) are all examples of ____e____. a. component parts b. accessory equipment c. processed materials d. MRO products
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e. raw materials 7. Netlie provides rental of DVDs. Netlie's ____c____ includes free shipping, no time limits, extensive selection, and targeted recommendation. a. function b. actual product c. augmented product d. benefit e. attribute-based shopping good 8. Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies even though it was not on her shopping list. For Camille, Twinkies were an example of a(n) ____a____. a.
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This note was uploaded on 01/14/2012 for the course MKTG 2201 taught by Professor Jm during the Fall '10 term at Northeastern.

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Chapter8studentfil - MKTG 2201- INTRODUCTION TO MARKETING...

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