Chapter 15 student file

Chapter 15 student file - MKTG 2201- INTRODUCTION TO...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 2201- INTRODUCTION TO MARKETING Quiz for Chapter 15 Qi Sun
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 15: Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics 1. Channels of distribution provide which of the following? __a___ a. time, place, and ownership utility b. promotion, product, and place utility c. time, place, and form utility d. promotion and form utility e. time and promotion utility 2. Through a process of ____b____, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel. a. knowledge management b. disintermediation c. horizontal marketing d. vertical marketing e. hybrid marketing 3. To a producer of goods, a greater number of channel levels means ____e____. a. less distance between producer and end consumer b. less control c. more creativity d. higher taxes e. multiple distribution systems 4. In marketing terms, the number of intermediary levels indicates the ____d____ of a channel. a. effectiveness b. depth c. width d. length e. involvement 5. Which of the following statements about business-to-business channels is true? a. Direct channels are more common in business-to-business markets than consumer markets. b. Business-to-business channels have few parallels with consumer channels. c. The size of business markets makes indirect channels more efficient. d. Indirect channels are more common in business-to-business markets than consumer markets. e. When an industrial distributor is included in a business-to-business channel, the channel is by definition direct. 6. What are the three major types of vertical marketing systems? ___c___ a. corporate, contractual, and chain b. contractual, corporate, and independent c. corporate, contractual, and administered
Background image of page 2
d. administered, independent, and franchised e. corporate, franchised, and task 7. Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ____e____ vertical marketing system (VMS). a.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/14/2012 for the course MKTG 2201 taught by Professor Jm during the Fall '10 term at Northeastern.

Page1 / 6

Chapter 15 student file - MKTG 2201- INTRODUCTION TO...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online