Unformatted text preview: countries whose governments offer tax credits on the Leaf. In addition, Nissan conducts a test drive tour in several cities where visitors were able to view the car and learn about the benefits of zero-emission driving. By taking such a test drive, more customers will be motivated to buy LEAF. • Marketing Intermediaries Critical Mass conducted marketing campaigns for the Leaf and won an award for the integrated online campaign work. • Competitors Nissan offers LEAF at the lowest price comparing with other electric and hybrid type cars: Tesla Model S, Coda Sedan and GM Volt....
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- Fall '10
- Tesla Motors, Electric car, great brand reputation, NEC Energy Devices