This preview shows page 1. Sign up to view the full content.
Unformatted text preview: countries whose governments offer tax credits on the Leaf. In addition, Nissan conducts a test drive tour in several cities where visitors were able to view the car and learn about the benefits of zero-emission driving. By taking such a test drive, more customers will be motivated to buy LEAF. • Marketing Intermediaries Critical Mass conducted marketing campaigns for the Leaf and won an award for the integrated online campaign work. • Competitors Nissan offers LEAF at the lowest price comparing with other electric and hybrid type cars: Tesla Model S, Coda Sedan and GM Volt....
View Full Document
This note was uploaded on 01/14/2012 for the course MKTG 2201 taught by Professor Jm during the Fall '10 term at Northeastern.
- Fall '10