Micro Environment

Micro Environment - part for an electric car, Nissan make...

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Micro Environment Company : Brand reputation as a leader in the automotive industry Suppliers : AeroVironment Inc. partnered with Nissan to produce home chargers Battery supplier is Automotive Energy Supply Corporation 1
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Micro Environment Customers : Less incentive for consumers to buy a new type of electric car rather than a traditional gas car Leaf will be released in US, Japan, UK, Netherlands, and Ireland Marketing Intermediaries : Critical Mass a unit of Star Marketing was responsible for online advertising 2
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Micro Environment Competitors: other electric and hybrid type cars: Tesla Model S, Coda Sedan, GM Volt The Leaf is priced at about $25,000, the Model S at $57,500, the Coda Sedan at $37,400, and the GM Volt at $41,000(all prices include tax credits) 3
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Company Nissan owns a great brand reputation as it is one of the leader in electric-vehicle technology. And it is a trusted name brand associated with its high quality, good performance, and nice reliability. 4
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Suppliers As battery is the most significant
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Unformatted text preview: part for an electric car, Nissan make home chargers for the Leaf. The battery pack is assembled by AESC --- a joint venture between Nissan, NEC and NEC Energy Devices. 5 Customers There may be less incentive for consumers to buy a new type of electric car rather than a traditional gas car. To solve this problem, Leaf will be released in the countries whose governments offer tax credits on the Leaf. In addition, Nissan conducts a test drive tour in several cities where visitors are able to view the car and learn about the benefits of zero-emission driving. By taking such a test drive, more customers will be motivated to buy LEAF. 6 Marketing Intermediaries Critical Mass conducted marketing campaigns for the Leaf and won an award for the integrated online campaign work. 7 Competitors As you can see in the slide, Nissan offers LEAF at the lowest price comparing with other electric and hybrid type cars: Tesla Model S, Coda Sedan and GM Volt. 8...
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This note was uploaded on 01/14/2012 for the course MKTG 2201 taught by Professor Jm during the Fall '10 term at Northeastern.

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Micro Environment - part for an electric car, Nissan make...

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