P&G Curtis and Cai

P&G Curtis and Cai - P&G Makes Push in India...

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Business Wall Street Journal Curtis Field, Xiaowei Cai Sept. 22nd, 2010 Business expansion of P&G with potentials and challenges in India Local competition between P&G and Unilever P&G’s Marketing Strategy: price-slashing and investments
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India Federal Republic Population of 1.16 billion with a large emerging middle class GDP of $1.23 trillion Fourth largest economy in the world 6.7% GDP growth rate, industrial growth rate of 8.2% per year, and packaged goods industrial growth of 12% annually
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Multinational corporation in Cincinati, Ohio., founded in 1837. Has branded goods in “Beauty& Grooming”, Opened first Indian subsidiary two decades ago. Currently on its way of business expansion in India, with its sales growing 20% a year. Facing the fierce competition with Unilever in India
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Unilever Founded in 1890’s Opened first Indian subsidiary in 1931 By 1956 had formed Hindustan Unilever Limited Currently employs 15,000 employees including 1,400 managers in India Has more than 40 brands in India alone
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Prices slash: eg. More affordable detergent acquired Gillete; is trying to take on Hindustan Unilever Development in promotion: boost advertisements of goods among the mass
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Unilever’s Marketing Strategy Pursues a green marketing strategy and is very conscious of social responsibility as a marketing strategy(one example is providing clean drinking water for over 3 million households in India)
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P&G Curtis and Cai - P&G Makes Push in India...

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