Product Diversification

Product Diversification - Qi Sun Dr. Jay P. Mulki...

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Qi Sun Dr. Jay P. Mulki Introduction to Marketing Sep 14, 2010 Product Market Expansion Grid for Dell Computers Existing Products New Products Existing Markets New Markets Market Penetration Recognizing that software as a service can be a potent market penetration tool, Dell is assembling a services portfolio that now includes e-mail disaster recovery, spam/virus filtering and archiving via its MessageOne acquisition. Market Development Dell gained early mover advantage in the mid 1990s when it became one of the first companies to offer PCs for sale online. Its sales of PCs and peripherals grew from mid 1990s with online sales of $1 million per day to 2000 sales of $50 million per day. Based on this success it has looked at new business models it can use in combination with its powerful brand to provide new services to its existing customer base and also to generate revenue through new customers. In September 2000, Dell 1 Market penetration strategy Seek to increase sales of
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Product Diversification - Qi Sun Dr. Jay P. Mulki...

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