Product Diversification

Product Diversification - Qi Sun Dr. Jay P. Mulki...

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Qi Sun Dr. Jay P. Mulki Introduction to Marketing Sep 14, 2010 Product Market Expansion Grid for Dell Computers Existing Products New Products Market penetration strategy Seek to increase sales of existing products to existing markets Product development strategy Create growth by selling new products in existing markets Market development strategy Introduce existing products to new markets Diversification strategy Emphasize both new products and new markets to achieve growth Existing Markets New Markets Market Penetration Recognizing that software as a service can be a potent market penetration tool, Dell is assembling a services portfolio that now includes e-mail disaster recovery, spam/virus filtering and archiving via its MessageOne acquisition.
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Market Development Dell gained early mover advantage in the mid 1990s when it became one of the first companies to offer PCs for sale online. Its sales of PCs and peripherals grew
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Product Diversification - Qi Sun Dr. Jay P. Mulki...

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