Unformatted text preview: Questionnaires: • loosely, moderately, or completely structured – Observational research methods – Online research • Step 4: Design the Sample • Step 5: Collect the Data • Step 6: Analyze and Interpret the Data ? • Step 7: Prepare the Research Report Research reports typically contain the following sections: – Executive summary – Description of research methodology – Discussion of results including tabulations, cross-tabulations – Limitations of study – Conclusions and recommendations...
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- Fall '10
- Marketing, Marketing Research Process, Exploratory research, observational research methods