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Assignment: #5Case #23 Southwest In 2008: Cultures, Values, and Operating PracticesBUS 599
1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage.2. Evaluate the company’s financial performance by calculating and interpreting the profitability ratios. (operating profit margin, net profit margin, return on total assets, return on stockholders’ equity)According to E*Trade financial information on MorningStar.com, Southwest’s profitability ratios were up at year ending 2010 compared to 2009.