BUS 599 wk10 Assignment5 Case #23 - Assignment#5 Case#23...

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Assignment: #5 Case #23 Southwest In 2008: Cultures, Values, and Operating Practices BUS 599
1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. 2. Evaluate the company’s financial performance by calculating and interpreting the profitability ratios. (operating profit margin, net profit margin, return on total assets, return on stockholders’ equity) According to E*Trade financial information on MorningStar.com, Southwest’s profitability ratios were up at year ending 2010 compared to 2009.

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