For any ad campaign to be successful, you need
to understand your business goals.
Are you trying to build brand awareness, drive
c to your website, or get new leads? The
clearer and more speci
c your goals are, the
more compelling your ad campaigns will be.
Your campaign goals will directly affect how
much you want to spend, who you want to
target, and what creative assets and messaging
you need to develop.
Imagine you’re ProStock
, a small accounting software
company, that wants to sell software subscriptions. What
would your campaign goals be? The software is pretty
expensive, so your best bet is to gather and nurture leads –
then turn them into customers over time.
ProStock’s campaign goals are focused on driving leads in
Offering free trials of their software
Providing educational material on the bene
ts of using
A lead would need to
ll out a form in order to download the material