MKTG 3553-001 Marketing Plan Template

MKTG 3553-001 Marketing Plan Template -...

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M3553 INTERNATIONAL MARKETING  MARKETING AND SALES PLAN  YOU ARE RESPONSIBLE TO DEVELOP A MARKETING  PLAN  Y ou should also  have some fundamentals of: Organization : how will you organize to do business in this country   Operations:  where will you make the product? How will you get it there? Store it? Financials : pricing, product cost, shipping, tariffs, duties, commissions, etc …  The Marketing Plan should follow this format:  1. Executive Summary (First Paper) a. Nature of the opportunity b. What is our product? (Section 2) c. What need or want does it fill? (Section 3) d. Why this opportunity(Section 3) e. Why this country(Section 3) f. What cultural values will impact our marketing strategy(Section 3) g. Scope of the opportunity (Section 4, 5,) g.i. Target Market g.ii. Market size g.iii. Potential market share h. Market Entry strategy i. Risk assessment 2. Description Of Product Or Service a. What is the need or want it fills? Established, latent or incipient? b.
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This note was uploaded on 01/16/2012 for the course MKTG 3553 taught by Professor Martini during the Fall '08 term at Temple.

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MKTG 3553-001 Marketing Plan Template -...

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