221slide09 - Marketing Food What is MARKETING?...

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Marketing Food What is MARKETING?
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Marketing Food As consumers, we spend $800 BILLION/yr on food and drinks The food service industry employs 17% of the U.S. labor force Food companies spend $11 billion/yr on direct media advertising 70% of this is on convenience foods (candy, soda) McDonald’s- $627 million Burger King- $403 million Coke/Diet Coke- $174 million
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Marketing Food In 1998 manufacturers introduced ~11,000 NEW products- 2/3rds being condiments, candy, snacks, baked goods, soft drinks, cheese and ice cream products NOW ~320,000 foods compete for supermarket shelf space.
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The Marketplace Marketplace
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The Marketplace
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The Marketplace Marketing Perspective A view of the marketplace that considers  Based on the consumers’ needs, wants,  and demands
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Four P’s of Marketing or  Marketing Mix Product Place Price Promotion
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Marketing Mix
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Marketing Mix - Products Other products Combination products ex: foodservice = food (tangible) +  service (intangible)
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Marketing Mix - Promotion Advertising Advantages:  Disadvantages:
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How do you sell a product? MERCHANDISING
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This note was uploaded on 01/16/2012 for the course NUTR 221 taught by Professor Heathergraham during the Spring '11 term at Truckee Meadows Community College.

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221slide09 - Marketing Food What is MARKETING?...

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