4p's of Nike - 4ps of Nike INTRODUCTION: Nike Inc. is a...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
4p’s of Nike INTRODUCTION: Nike Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek Νίκη pronounced [ní k ː ɛ ]), the Greek goddess of victory. Nike markets its products under its own ː brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro, and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.In addition to manufacturing sportswear and 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
equipment, the company operates retail stores under the Nike town name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo. Following table is showing basic information’s about Nike: Type Public (NYSE: NKE) Founded 24 January 1968 Headquarters Near Beaverton, Oregon, United States Area served Worldwide Key people Philip H. Knight( Chairman ) Mark Parker( CEO President ) Industry Designing and Manufacturing : Sportswear Sports equipment Products shoes, Apparel, equipment, Accessories Employees 30,200 ( 2008 ) 2
Background image of page 2
BACKGROUNDS: Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh by Carolyn Davidson. The Swoosh was first used by Nike in June 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.Today the Onitsuka Tiger brand is owned by one of Nike's competitors, ASICS. The first shoe to carry this design that was sold to the public was a soccer shoe named "Nike,” which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase; the first professional athlete to
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/14/2012 for the course BBA MGT201 taught by Professor Aa during the Spring '11 term at BRAC University.

Page1 / 9

4p's of Nike - 4ps of Nike INTRODUCTION: Nike Inc. is a...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online