Unformatted text preview: brand of the same service. • Test Marketing and Price Experiments – This method allows the company to study how the consumer handles, uses and repurchases their product and gives in sight to the size of the market. Price experiments are instances where the company sends product catalogs with varying product pricing to different regions, by doing this the company can see how each region responds to the pricing of their product. • Analyses of Census and Other Historical Data – Using this type of data a company can really pinpoint the success of their product whether it be by providing a service that’s exclusive to a region or by building a store at a location where the business is bound to thrive. • Unconventional Methods – By using unusual but directed marketing techniques such as attending events where employees of a company can interact with consumers in a neutral environment to analyze the habits and behaviors of the consumer....
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- Spring '09
- Marketing, Consumer, cardealership.