Chapter 10 - Chapter 10 Multinational e-Commerce Strategies...

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Chapter 10 Multinational e-Commerce: Strategies and Structures MULTIPLE CHOICE 1. Ebay is a prime example of which form of e-commerce? a. Business to business transactions (B2B) b. Business to consumer transactions (B2C) c. Consumer to business transactions (C2B) d. Consumer to consumer transactions (C2C) ANS: D AACSB Technology, Information technologies PTS: 1 2. An Internet host that allows users to send encrypted data so that those outside the connection cannot see the information is a a. A secure server. b. An internet host. c. A computer that has its own Internet Protocol address. d. A computer that has its own World Wide Web address. ANS: A AACSB Technology, Information technologies PTS: 1 3. Secure servers and internet hosts are two indicators of the a. Internet infrastructure. b. Web influence. c. global presence of e-commerce. d. Internet security. ANS: C AACSB Technology, Information technologies PTS: 1 4. The World Economic forum used 68 variables to form the a. Server ratio. b. Network readiness index. c. E-commerce calculator. d. Internet profitability index. ANS: B AACSB Technology, Information technologies PTS: 1 5. Companies such as E-tailers (wine.com, diamond.com), manufacturers that sell directly to consumers (Dell), and companies that provide online shipping services (FedEx, UPS) are all examples of which of the following? a. Web customers b. B2B
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c. C2B d. B2C ANS: D AACSB Technology, Information technologies PTS: 1 6. Which of the following is NOT one of the necessary steps to ensure a successful E-Commerce strategy? a. Building on current business models and experimenting with new e-commerce models b. Allocating resources to the e-commerce business c. Making sure that the entire firm is prepared to embrace the e-commerce model d. Training all upper level management in computer programming ANS: D AACSB Technology, Information technologies PTS: 1 7. The brick and mortar part of the company refers to a. The degree of interaction between traditional business operations and the company's e- commerce system. b. The company's traditional business operations. c. The company's management information systems. d. The extent of computer use in the company. ANS: B AACSB Technology, Information technologies PTS: 1 8. Independent operations between the brick and mortar part of a company and its e-commerce system offer which of the following benefits? a. The independent operation can move faster and be more entrepreneurial when freed from corporate bureaucracy and it can seek funding from deep pockets of venture capitalists. b. The independent operation can benefit from cross-promotion of shared products, shared customer information, increased large-quantity purchase leverage, and economies of scale by using the same distribution channels. c.
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This note was uploaded on 01/14/2012 for the course SPANISH 2020 taught by Professor Laurila during the Spring '11 term at Tennessee Martin.

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Chapter 10 - Chapter 10 Multinational e-Commerce Strategies...

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