Final Exam Pool Items-1

Final Exam Pool Items-1 - FINAL EXAM POOL ITEMS(Chs 9 11 12...

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FINAL EXAM POOL ITEMS (Chs. 9, 11, 12, 13, 14, 15 & 17 ... NOT 18) *** RED FONT ITEMS ON ACTUAL FINAL EXAM *** [ Highlighted Items NOT Included] ACTUAL FINAL EXAM = 70 ITEMS [5-7 Items Per Chapter & ALL 30 Assessment Items] ** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM ** CHAPTER 1 1-113. Marketing will not happen unless: A) e-commerce is flourishing. B) facilitators are present to simplify exchange. C) middlemen are present to facilitate exchange. D) two or more parties each have something they want to exchange for something else. E) an economy is market-directed rather than planned. 1-120. MACRO-marketing: 1-204. The three basic ideas in the "marketing concept" are: A) customer satisfaction, resource efficiency, sales maximization. B) customer satisfaction, total company effort, sales growth. C) resource efficiency, sales growth, profit maximization. D) customer satisfaction, marketing manager as chief executive, profit. E) customer satisfaction, total company effort, profit. CHAPTER 2 2-57. A marketing strategy specifies: A) a marketing mix. B) a target market and a related marketing mix. C) a target market. D) the resources needed to implement a marketing mix. E) both A and D. 2-64. The "four Ps" of a marketing mix are: A) Production, Personnel, Price, and Physical Distribution B) Promotion, Production, Price, and People C) Potential customers, Product, Price, and Personal Selling D) Product, Price, Promotion, and Profit E) Product, Place, Promotion, and Price
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FINAL EXAM POOL ITEMS (Chs. 9, 11, 12, 13, 14, 15 & 17 ... NOT 18) *** RED FONT ITEMS ON ACTUAL FINAL EXAM *** [ Highlighted Items NOT Included] ACTUAL FINAL EXAM = 70 ITEMS [5-7 Items Per Chapter & ALL 30 Assessment Items] 2-101. A "marketing plan" is: A) a marketing program. B) a marketing strategy. C) a marketing strategy--plus the time-related details for carrying it out. D) a target market and a related marketing mix. E) a plan that contains the necessary operational decisions. CHAPTER 3 3-81. Market segmentation: 3-135.
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