Wk2APPPhillips - Wk 2 APP Phillips notes The relationship...

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Wk 2 APP Phillips notes: “The relationship between communication and organizational change has attracted increased attention from scholars and practitioners during the last decade.” “In order to cope with competition, technological developments, and customer demands, managers seek different solutions and tools to manage the unstable, rapidly changing, and never predictable situations.” “Communication and organizational change are inextricably linked processes” “Probably the most widespread and well – known classification consists of the functional, interpretive and critical perspectives. In the functional perspective, communication is viewed as a tangible substance that flows upward, downward, and laterally within the organization. THE AIM OF THE RESEARCH IS OFTEN TO UNCOVER EFFECTIVE WAYS OF COMMUNICATING. In the interpretive perspective, a meaning – centered view of organizational communication is adopted. Social reality is constituted through the words, symbols, and actions that members invoke. The aim is to generate insights and to seek understanding. In the critical perspective, the basic outlook is the same as in the interpretive perspective, but the aim of research is social change: to free individuals from sources of domination and repression.” “Three different approaches of communication during organizational change: (1) communication as a tool; (2)
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This note was uploaded on 01/15/2012 for the course BUSI 3003-5 taught by Professor Ralph during the Winter '11 term at Walden University.

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Wk2APPPhillips - Wk 2 APP Phillips notes The relationship...

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