Introduction fixed

Introduction fixed - Introduction Oticon was established in...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Introduction “Oticon was established in 1904 by Hans Demant, whose wife was hearing-impaired” . He brought back an electronic hearing aid for her, and it immediately became popular. Hans Demant began to export hearing aids to sell in Europe leading to the family-owned business— Oticon. “New management took over the company in 1956 and Oticon became number one in the world by the end of the 1970s”. Oticon had 15 percent of the world market, with sales in more than 100 countries. This company “had established itself as a leader in miniaturization, the technology used in mass production of behind-the-ear hearing aids” . “Oticon’s new CEO, Lars Kolind and his team became only the third management of Oticon since its inception in 1904”. He immediately went into action. “Kolind introduced drastic cost-saving measures and refocused the business on specific key segments”. The turnaround was dramatic. Kolind believed that the best method for achieving a competitive advantage in the
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/15/2012 for the course BUSI 3003-5 taught by Professor Ralph during the Winter '11 term at Walden University.

Page1 / 3

Introduction fixed - Introduction Oticon was established in...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online