final unit 9 - MT460ManagementPolicyandStrategy...

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MT460 Management Policy and Strategy Ford Motor Company Ashley Kauffman
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  Introduction Background Long Term Objectives Strategic Analysis and Choice Critical Success Factors Controls and Evaluation Conclusion
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Ford Motor Company: - 8 th largest company in the world - one of the largest automotive producer - distributes cars in 6 continents - primary operations in U.S. and Europe
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Ford Motor - founded by Henry Ford in 1903. - fifth largest automaker - survived the Great Depression - first Ford car, Fordmobile, is created in 1903
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Mission Statement - global, diverse family with a proud heritage - committed to offer outstanding services and products Vision Statement - be the world’s largest consumer company for cars
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Strengths -Large market share -Powerful brand image -Large operational network -Strong engineering capabilities
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This note was uploaded on 01/15/2012 for the course ECONOMICS 445 taught by Professor Economics during the Spring '11 term at Kaplan University.

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final unit 9 - MT460ManagementPolicyandStrategy...

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