Experimental Sample 3

Experimental Sample 3 - The Value of Appearance at Tarleton...

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“The Value of Appearance at Tarleton State University and its Effect on People’s Willingness to Assist a Female Student on Campus” Tarleton State University NAME REMOVED TO PRESERVE ANONIMITY Introduction Many people would agree that appearance plays a significant role on how they are perceived by others in today’s society. Effects of whether appearance play’s a role in people’s willingness to assist another are an ongoing phenomenon in research. Wilson (1978) alludes that “physical attractiveness and helping behavior has not unambiguously answered the question of whether attractiveness influences helping behaviors”. At Tarleton State University a team of researchers from A ED 598 Philosophy, Interpretation and Application of Research sought to answer the question; Are people more willing to assist a female who is “dressed up” to appear more attractive or “dressed down” to appear less attractive. “Attractive characteristics are those that make one person appear pleasing to another” (Hartz, 1996). These findings generated an interest in whether or not students, faculty, staff, and visitors at Tarleton State University are willing to overlook appearance and assist a person in an unprompted situation. Purpose & Hypothesis The purpose of this study was to determine if the number of people willing to assist a female student at Tarleton State University was affected by her appearance. The researcher hypothesized there would be no significant difference in the number of people willing to assist a female student regardless of her appearance at Tarleton State University. Methodology The population for this field experiment included students, faculty and staff available Tuesday November 21 st (Day 1) and Wednesday November 22 nd (Day 2) of 2006 between 9:30am and 12:30pm. A Posttest-Only Control Group Design was used to evaluate the research question. Participants were randomly assigned to two groups which were exposed to the following treatments; Treatment number one (T 1 ): Ugly Betty and treatment number two (T
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This note was uploaded on 01/16/2012 for the course ACR 598 taught by Professor Kylemcgregor during the Fall '11 term at Tarleton.

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Experimental Sample 3 - The Value of Appearance at Tarleton...

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