FFA.Chap1 - Lesson Notes FFA Recruitment, Retention &...

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Program Promotion Lesson Plan Purpose: The Purpose of this lesson is to assist future teachers with recruitment, retention and promotion in their FFA chapters. Objectives: Following this lesson, the student will be able to: 1. Describe why the FFA exists; 2. Create and implement recruitment strategies for FFA programs; 3. Implement retention strategies for FFA programs; 4. Evaluate recruitment and retention efforts based upon effectiveness; 5. Perform program promotion activities; 6. List individuals/groups to target for program promotion; and 7. Combine recruitment, retention and promotion activities with other chapter activities. Focus: Discuss with students how they have been recruited and retained during their lives (school, consumer goods, employment, etc.). Discuss some major promotional campaigns they may be familiar with (Got Milk?, Just Do It, “Beef, It’s What’s For Dinner.”) Are recruitment, retention and promotion worth doing? Power
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This note was uploaded on 01/16/2012 for the course AS&D 410 taught by Professor Kylemcgregor during the Fall '10 term at Tarleton.

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FFA.Chap1 - Lesson Notes FFA Recruitment, Retention &...

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