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Divisions of Performance
Visuals are use to attract attention and stir emotions.
Visual Performers accomplish this:
1. Violating reality or expectations: go beyond what’s real. Confusing image that grabs our
2. Defamiliarizing the familiar: using a familiar object in a non-familiar way
3. Do something novel or unique
4. To provide contrast
6. Incongruity: something that is out of place
7. Something that alters your point of view
8. Visual metaphor
9. Parodies: cultural production that makes fun of more serious production while still
keeping some points of original production. Interpretation depends on how familiar you
are with original work.
Recreating a reality by how performer wants to be seen. Visual images server powerful
persuasive messages. Rely on life experiences to understand messages.
Polysems: quality of having many potential meanings due to people’s different backgrounds
Meaning: are in people, not in words. Words mean nothing in and of themselves. Must create
assigned meaning. All words are symbols but not all symbols are words.
• Presentational: photos, films, drawings
Semiotics: study of signs. How words, images, and objects are vehicle for meaning.
Sign: anything that stands for something else.
Invisible aspects of Communication:
Sign= signifier plus signified
• Signifier: word, image, or object that conveys meaning
• Signified: element of meaning ...
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This note was uploaded on 01/16/2012 for the course CMST 1061 taught by Professor Hebert during the Fall '08 term at LSU.
- Fall '08