April-11 - Meanings are in people not in words i.e Barney...

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April 11, 2008 Meanings are in people, not in words i.e. Barney is the big purple dinosaur, could be a friend i.e. Philadelphia could be the state, the movie, the cream cheese Words mean nothing by themselves All words are symbols Not all symbols are words Symbols can have… Literal meaning- it’s a dog. Figurative meaning- she’s a dog (not very attractive) Emotional- my dog is so cute Types of symbols Discursive Symbols- emblems (thumbs up) Presentational Symbols- visual communication. Includes photos, film ,drawings Semiotics- study of signs. Peoples, words, and objects are vehicles for meaning Analyzing the signs of a particular culture and how meanings are produced in that particular culture Sign- anything that stands for something else Physical Representation- i.e. a gesture to an orange jacket Signs must be learned ex: Breast cancer Ribbon Invisible Aspects of Communication Look at the meaning of the symbol, of the sign Know that it’s subjective
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