Unformatted text preview: Ex. political ad in Canada Evoked Audience – the construction of the audience created by the speaker for the purpose of persuasion The audience has a hypothetical identity that the speaker created that is different than what they really are Ex. politicians speak to the “American people” Audience Adaptation You forge a link between the speaker’s views and those of the audience A tool to get the audience to listen to you Audience Analysis Demographics Psychographics Rhetorographics Identification Audience members like to identify with the speaker In rhetoric you are trying to create a sense of “we” with the audience Justification – we prefer listening to people with whom we are similiar...
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- Fall '08