Sept.-20-CMST

Sept.-20-CMST - CMST 1061 Sept. 20 Lecture AGENTS Agent:...

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CMST 1061 Sept. 20 Lecture AGENTS Agent: Rhetoric Agent: rhetor, source, sender of the message An important aspect of whether this person will be successful or not depends on ethics (p. 29-30) Ethics- principles for acceptable or unacceptable behavior, guided by our societal value system, what is fair, what is honest, what is equal, etc. Ethical value system- basis of your communication ethics Ethical communicators- those who conform to the moral standards of the society that it establishes for its communicators Ethical communicators do: -present the truth to the best of their ability -backup claims w/ facts statistics or other info -give credit to the source Ethical communicators do not: -intentionally lie -expose the audience to half truths -fabricate or make up information -plagiarize Ethos (in packet 91-94) – the persuasive potential of a speakers character, it essentially is the person’s credibility In order for a person to be credible, they must show three things: -intelligence or knowledge
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This note was uploaded on 01/16/2012 for the course CMST 1061 taught by Professor Hebert during the Fall '08 term at LSU.

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Sept.-20-CMST - CMST 1061 Sept. 20 Lecture AGENTS Agent:...

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