ISDS3015.Lesson7.SearchEngineMarketing.v2

ISDS3015.Lesson7.SearchEngineMarketing.v2 - Search Engine...

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Search Engine Marketing ISDS 3105 SEO Lesson 7
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Learning Objectives Know what search engine marketing is Know the various SEM methods Understand the costs and benefits of SEM 2
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Internet Advertising Advantages Search Engine Marketing Professional Organization (SEMPO) www.sempo.org Global non-profit focused on search engine marketing industry Advantages: 3 Scalability Hot Demographics Targeted Message Broad and Flexible Research Deep Content Cost Effective Detailed tracking and measurement Ability to extend the transaction New online ad technologies
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Paid Placement Per Click 4
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Banner Ads 5
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Ads on Website http://tampabay.bizjournals.com/tampabay/business_travel/ 6
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Costs of Internet Advertizing http://www.consult-x.com/papers/webpromotion-costbenefit.htm Costs to Consider: Fixed costs Initial development Variable costs Maintenance On-going evolution Break-even Point http://www.sempo.org/learning_center/research/ 7
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SEM Industry Estimate 8
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SEM Expenditures Forecast 9
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Most Popular Paid Placement Search Engine Networks Among Advertisers 10
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Main Objectives of SEM 11
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Metrics 12
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ISDS3015.Lesson7.SearchEngineMarketing.v2 - Search Engine...

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