Lesson_12.Analytics

Lesson_12.Analytics - Analytics ISDS 3105 SEO Lesson 12...

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Analytics ISDS 3105 SEO Lesson 12
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Learning Objectives To know analytics for websites To know what information you can obtain for websites To know the difference between log files and page tagging To know the difference between off-site and on-site analytics 2
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What is Web Analytics? Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Two categories of web analytics: Off-Site Analytics Log File Analysis Page Tagging On-Site Analytics 3
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Logfiles Logfile Analysis: Reads the logfiles in which the web server records all of its transactions Brief History First Units of Measure Client Requests (Hits) Page Views Visits Cookies Small pieces of text stored on a user’s 4
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Page Tagging Uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser Brief history Visible Web Counters Invisible Web Counters Ajax Code 5
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This note was uploaded on 01/16/2012 for the course ISDS 3105 taught by Professor Staff during the Spring '08 term at LSU.

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Lesson_12.Analytics - Analytics ISDS 3105 SEO Lesson 12...

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