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Unit_2_SEO_definition.v3

Unit_2_SEO_definition.v3 - Search Engine Optimization(SEO...

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Search Engine Optimization (SEO) and Search Engine Result Pages (SERPs) ISDS 3105 SEO Lesson 2
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Learning Objectives Know what SEO is Understand SEO Concepts: White Hat Black Hat Know what SERP’s are
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What is SEO? SEO: Search Engine Optimization The process of editing a web site’s content and code in order to improve visibility within the organic part of search engine result pages (SERPs) of one or more search engines. SEO is about the on-page and off-page design strategies that can be used to improve search engine ranking. SEO also includes measures to increase external link popularity. 3
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Three Components Affecting SEO What can the webpage designer do? 1. Research keywords 2. Choose keywords on webpage 3. Increase popularity of website Webpage designer has no control
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What are SERPs? SERP: Search Engine Results Page The page delivered to a searcher that displays the results of a search query entered into the search field.
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