{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

11F_4040_W4_JCPenney_Super_Bowl1

11F_4040_W4_JCPenney_Super_Bowl1 - Case Analysis JCPenney...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Case Analysis — JCPenney Case — Advertising in Super Bowl MC 4040 Fall 2011 Your Tasks With a budget of $100 million and a task of reinventing the JCPenney brand for female ages 25-34, the Super Bowl seems to be a great opportunity for your campaign. With the campaign kicking off in February of 2012, the timing also seems appropriate. JCPenney asks your agency to determine if Super Bowl advertising is a suitable option for the campaign. Your presentation and written proposal should either support or refute the Super Bowl as a great way to launch the new JCPenney advertising campaign targeting females, ages 25-34. Rationales must support your arguments. If your agency decides JCPenney should move forward with Super Bowl advertising, provide the following information: Why is the Super Bowl beneficial for your JCP campaign, specifically when targeting females, ages 25-34? What have JCP competitors traditionally done with the Super Bowl and do you think your competitors will use Super Bowl 2012 to advertise (if so, how)?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}