11F_4040_W5_Nissan_Positioning

11F_4040_W5_Nissan_Positioning - Case Analysis NISSAN Case...

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Case Analysis — NISSAN Case — Positioning Strategy MC 4040 Fall 2011 NISSAN Positioning Case Recently, NISSAN conducted a market survey and learned that the company has a serious problem in its branding. Thus, as a part of long-term branding strategy, NISSAN asks your agency to develop a new positioning strategy . Remember that an effective positioning strategy considers consumer needs, the target audience, the competitive framework, the benefits, and the rationale of the selected positioning. Your positioning strategy (strategies if you select more than one) MUST include: 1. NISSAN’s current position in consumers’ mind 2. Consider the six types of positioning strategies. Select three and discuss the pros and cons of each. From your three options, select the positioning strategy your agency believes is the best. 3. Provide rationale(s) for the development of the new positioning strategy (Why is your agency changing the positioning and why is it a good idea? Why is it the best of your
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This note was uploaded on 01/16/2012 for the course MC 4040 taught by Professor Fletcher during the Fall '11 term at LSU.

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11F_4040_W5_Nissan_Positioning - Case Analysis NISSAN Case...

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