11F_4040_W6_Nissan_Creative

11F_4040_W6_Nissan_Creative - Case Analysis NISSAN Case...

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Case Analysis — NISSAN Case — Creative MC 4040 Fall 2011 NISSAN Creative Case Recently, NISSAN conducted a survey and learned that its company has a serious advertising problem, especially with a creative concept. The company’s research indicated that the majority of consumers are unaware of the creative concepts used in NISSAN advertising. This was especially true for multicultural millennials. Thus, as a part of long-term advertising initiative, NISSAN asks your agency to develop a new creative concept and idea . NISSAN’s current campaigns resemble most car campaigns. The company’s advertisements are not original and do not stand out from competitors. NISSAN has decided to target multicultural millennials with creative ads, hoping to gain market share in return. As such, NISSAN has hired two agencies to develop a new creative concept directed toward multicultural millennials. As one of the agencies, you must complete the following: 1) Develop an advertising objective(s) for NISSAN (e.g., brand recall, brand
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11F_4040_W6_Nissan_Creative - Case Analysis NISSAN Case...

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