MD_11F_4040_W4_0915_Branding_Positioning_Strategy

MD_11F_4040_W4_0915_ - MC 4040 ADVERTISING PROBLEMS Account Planning&amp Positioning Copyright 2011 Yongick Jeong Todays Agenda SWOT

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Unformatted text preview: + MC 4040 ADVERTISING PROBLEMS Account Planning & Positioning 09/15/2011 Copyright 2011 Yongick Jeong + Todays Agenda SWOT analysis Branding Positioning Types of Positioning Strategies Essential Elements of Positioning Strategies + SWOT Analysis + SWOT Analysis The SWOT analysis classifies the _________________________________________ and _________________________________________. + SWOT Analysis: Internal Factors Factors should be evaluated across the organization in areas such as: Product (performance/quality, price, design, package, etc) + SWOT Analysis: Internal Factors Factors should be evaluated across the organization in areas such as: Operational capacity Patents and trade secrets + SWOT Analysis: External Factors Economic, technological, legal, political and social- cultural Customers, competitors, distributors, government regulators + SWOT Analysis: External Factors Changes in the external environment may be related to: Partners Political and regulatory environment + SWOT Analysis: External Factors Opportunity An opportunity is a situation or circumstance that can ________________________________________________. The chance to __________________________________________ Threat A threat is ________________________________________________ Threats to the market position of existing products and may necessitate a change in product specifications or the development of new products in order for the firm to remain competitive + SWOT Analysis: Opportunities Sources of increased sales: Get current users to Get current users to +...
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This note was uploaded on 01/16/2012 for the course MC 4040 taught by Professor Fletcher during the Fall '11 term at LSU.

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MD_11F_4040_W4_0915_ - MC 4040 ADVERTISING PROBLEMS Account Planning&amp Positioning Copyright 2011 Yongick Jeong Todays Agenda SWOT

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